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How a Sneaker Company Made Facebook Ads Work for Their Business

Heyday Footwear case study by Constant Contact

If you run your own business, you know that “owner” is just one of the many job titles you fulfill on a daily basis. This is something Darin Hager, founder of Heyday Footwear, understands better than anyone.

“I’m the CEO — Chief Everything Officer,” Darin explains. “We are a staff of two employees — my partner and myself — so I’m really involved in every task of running the company.”

Since starting the company in 2007, Darin has grown Heyday Footwear into an international brand that reaches consumers around the world.

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